Target Knows Who Is Pregnant

News on February 16th, 2012 No Comments

According to a story by, Target stores are using a sophisticated tracking system to determine if women (or teens) are pregnant.  Every store that takes your credit card or gives you a number to grant discounts is keeping track of what you are buying.  This is why these programs exist.  In their article, the most interesting point is how accurately they predicted the pregnancy of a teenage girl without her necessarily purchasing maternity clothing or anything of the sort.  So, while it is considered unacceptable to many for government agencies and police to profile people, know that your local grocery and department stores have a profile unique to you and will market to you accordingly.

The story in Business Insider today is truly fascinating and worth a read.



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